My design process

Below I’ve provided a detailed breakdown of my design process. These are the tasks I work through on any given project. Whether or not I use all of the below depends on the scope and nature of the project but in the right circumstance these tasks are powerful.

User research

My design solutions are always shaped by usability testing throughout a project.

I use personas based on data and real insight to empathise with users and provide a platform to evaluate problems, engage stakeholders and justify decisions

I uncover mental models using card sorting to provide an information architecture that is intuitive and makes clear sense.

Working with data

I always like to keep an eye on the numbers. In my work I aim to strike a healthy balance between the ideal user experience and the ideal business metrics and goals. At the end of a project I define how to measure success for the feature, so it can be monitored after release to see if it’s achieving the goal it’s meant to.


Consolidating research, scope and business goals. Design and collaboration go hand in hand, I use design workshops to bring stakeholders together to untangle problems. Although this alone doesn’t automatically guarantee the perfect output. It takes a lot of planning to facilitate a successful workshop to ensure everyone’s time is well spent and that the tasks are fun and engaging.

After completing the discovery phase of a project I look to define the key problems I need to solve, I get a steer from the business in terms of their goals and I liase with other teams to understand if there are any technical constraints that need to be considered.

User flows, sketching and wireframing

With pain points and user goals in mind I put pen to paper as soon as possible. Sketching out rough user flows and wireframes to visualise ideas that I can test internally and with users to help my solutions take shape.

UI Design

Using an atomic approach I’ve been responsible for both creating and managing design systems to ensure they are maintained, updated correctly and encouraged to evolve. Therefore newly designed elements I've created are added to the design system or specked out as components for developers to create.

Motion design

I enjoy bringing my designs to life with meaningful motion to encourage action by improving affordance, and also to portray the personality of a brand. This past year I’ve upskilled in After Effects and really enjoy not only creating animation graphics but working up transition guidelines as well.

Development handover and work flow

When getting a feature live, to minimise the back and forth, repetitive refinement sessions and constant slack threads; I look to work with developments throughout the design process to capture their feedback. I also give them a heads up of what challenges might be coming their way. Communication is key and the handover process is something I’m always discussing with teams to look how we can further reduce friction, streamline and improve the process.